tag:blogger.com,1999:blog-8560898823512627114.post6147499211828038974..comments2024-02-01T00:37:24.768-05:00Comments on PTP: The Derby Funnel Illustrates Racing's Number One Customer IssuePull the Pockethttp://www.blogger.com/profile/05082676049275768769noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-8560898823512627114.post-71306081148761340852014-05-06T16:21:06.504-04:002014-05-06T16:21:06.504-04:00:)
Thanks for the heads up on churn. I will look ...:)<br /><br />Thanks for the heads up on churn. I will look it up!<br /><br />PTPPull the Pockethttps://www.blogger.com/profile/05082676049275768769noreply@blogger.comtag:blogger.com,1999:blog-8560898823512627114.post-18728824598883460872014-05-06T16:17:58.855-04:002014-05-06T16:17:58.855-04:00Your logic isn't accounting for the additional...Your logic isn't accounting for the additional revenue from the takeout increases, which more than makes up for the loss of 2% of handle.<br /><br />It always stood to reason that when taking a higher percentage of money out of a fixed-seeming original stake, the number of times that fixed stake could turn-over during a day would be reduced. This is a no-brainer.<br /><br />That you didn't pay any mind to such an obvious thing makes your observations and efforts seem rather clueless.<br /><br />Now just admit that you have no more idea as to what the truly 'optimum' takeout rate is, than do those managing Churchill Downs and other venues. That will be all...<br /><br /><br />Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8560898823512627114.post-62606383001479393782014-05-06T12:55:33.912-04:002014-05-06T12:55:33.912-04:00I saw in one of the local Boston papers that there...I saw in one of the local Boston papers that there was a Derby party in a ballroom of one of Boston fancier hotels. It looked well attended and highly chic. :)<br /><br />I never knew there was such an event here. It immediately came to my mind about whether any of these people actually bet on the race. I see it as a missed opportunity for more distribution. It must be a marketing thing. :)<br /><br />I am impressed at the impact of the Derby on the American public. It's like a mini-Superbowl.Sal Carciahttps://www.blogger.com/profile/07558226820328137180noreply@blogger.comtag:blogger.com,1999:blog-8560898823512627114.post-16600906951948923612014-05-06T08:20:24.660-04:002014-05-06T08:20:24.660-04:00I suppose if the unspoken belief is that racing tr...I suppose if the unspoken belief is that racing truly is a dying game, and NO measures are going to revive it, perhaps (sadly) the "get it while you can" rationale just might be "best for business". Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8560898823512627114.post-89438576379427426662014-05-05T17:33:13.582-04:002014-05-05T17:33:13.582-04:00Hi Steve,
I suspect so. It's the way racing o...Hi Steve,<br /><br />I suspect so. It's the way racing operates it seems. <br /><br />On twitter yesterday I used the example of game seven in the NBA. The Raptors surely could've sold 20,000 tickets at $200 a pop instead of $100 and doubled revenue for the one day, however, they didn't. No pro sports team would. In fact, most businesses would not, because they'd feel it in the future, with lost revenues. In racing, some consider it smart. <br /><br />PTP Pull the Pockethttps://www.blogger.com/profile/05082676049275768769noreply@blogger.comtag:blogger.com,1999:blog-8560898823512627114.post-11036308445052839992014-05-05T17:25:28.299-04:002014-05-05T17:25:28.299-04:00Sounds eminently sensible, BUT, Churchill Downs In...Sounds eminently sensible, BUT, Churchill Downs Inc. increased takeout by 8-9%, saw handle fall by only 2%, despite efforts at betting boycott by people who actually understand the game. So, from the bottom-line view of CDI management, they made out like, well, bandits.Unless handle falls precipitously for balance of meet to offset the extraprofit they made on Derby/Oaks weekend, CDI, with its short-term Wall St.-dominated view, will consider the price increase a success.Steve Zornhttps://www.blogger.com/profile/00290710261555708639noreply@blogger.com