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Showing posts from December, 2017

Where Things Are Going in '18 Horse Racing is Anyone's Guess

The 2017 business of racing season is almost in the books. This year, for players and the business, we've seen some good and some bad, but things look to be up slightly on the handle front from 2016.

Was it a good year or bad year? I lean that it's been pretty static.

Racing generally sets a low bar, primarily because the handle trend has been down for so long, so any uptick is viewed positively. But, any business which has neglected some basic business instruments - field size, competitive racing, poor scheduling and a sub-optimal race allocation mix - for so long, it should incrementally get better through trial and error, and better management.

I think that's happened over the last couple of years.

We see more and more racetracks look at scheduling better races; we've had the higher handle tracks keep or expand dates, lower handle tracks reduce them; Twinspires, TVG etc have experimented with new promotions, learning new ways to increase churn; the big entities have…