Thursday, November 27, 2014

Newbie Racing Marketing - Why Fantasy Sports Betting Sites Succeed

The Existing Betting Customer Is Racing’s Best Hope

-- When compared to ease-of-use and churn focused fantasy sports startups like Fan Duel and Draft Kings, racing is simply not built for the newbie skill game gambling market -- 

Fantasy sports – drafting, fielding and managing a team made up of players in all major sports  – has been on a tear. Back in 1988, according to the Fantasy Sports Trade Association, approximately 500,000 people were playing games in some form.  In 2003, with the help of the Internet and a growing set of dedicated websites, magazines and software, that number grew to 15.2 million. In 2014, it is estimated that over 40 million people this Sunday will be fielding NFL teams as the NFL Fantasy playoffs approach.  This market will spend upwards of $1.7 billion this year on the craft. 

Happy Thanksgiving. Enjoy your day!

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