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Drib Drab Handle Drib Drabs

While infighting, higher juice, fees, squeezing the lemon economics and more are consuming the sport of horse racing, Daily Fantasy Sports continue to show potential.

New York Business Journal looks at ESPN's potential foray into the market, worried about ad revenue cannibalization:
  • On Monday, The Sports Business Journal reported that ESPN executives are weighing all options for how the media giant can get a foothold in an industry expected to process $31 billion in entry fees by 2020. For now, ESPN benefits primarily from cashing FanDuel and DraftKings' checks for their massive advertising spending on its cable channels and websites.
$31 billion in entry fees - if realized - would be close to 300% what horse racing currently does, and in 2011, there were fewer than 1,000 daily fantasy players. 
Meanwhile, Cangamble - who is playing more and more DFS (he sent me an NBA team last night that scored the highest point total on Draft Kings in several tournies) - sees a bit of a dam break:
  •  It is bad enough that handle keeps falling, even a red cent, from year to year, when you take into account that the majority of people in North America can now bet on the majority of tracks at any time from the convenience of their own home, 7 days a week, 18 hours a day (though many need multiple online accounts to get their best bang for the buck and full content).  Lets not forget about factoring in inflation and population increases when putting horse racing's numbers in perspective.  Nor should we forget about the online poker ban either. Something is very wrong, and hint: it has nothing to do with lack of technology or people not exposed enough to the majesty of the horse.  Nope, it stems from realizing who the customer is, who the potential customer is, and most importantly, catering to what the customer wants. 
I played a game last week. And I see more and more people named like player number 88 is.

Have a nice day everyone.


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