I read in a book somewhere, I think it was on marketing or maybe psychology, an interesting take on opinion and human nature. Some smart fella who wrote it said that people can have loud vociferous opinions on something, but you get to see their real opinion when you ask them to put money on it.
The Rachel Alexandra-Zenyatta horse of the year fight in the US was another time the money talked.
Fan polls, wishes and wants all pointed to Zenyatta. She won web poll after web poll. The wishers had a strong point. She was 14 for 14 in her career and voters not giving it to her as a swan song is not something we would see too often. She was the first female to win the Breeders Cup Classic, as well.
But the cash did the talking. On Betfair Z was not the chalk. Rachel was picked to win. Web polls are cool, but they don't cost you any money.