Here is where we juxtapose:
This spring: California lotteries decreased takeout. This was in response to soft sales. According to a spokesman, this reduction of takeout should help the lottery grow:
"There are more prizes to give out, so people are going to win more often," said lottery director Joan Borucki. "When people win more often, they feel like playing more often, which in turn will increase sales, and as sales go up"
What was the result of this takeout cut?
Scratcher sales leaped by $55 million in June, the first month that a new law allowed lottery officials to increase the percentage of revenues [lower takeout] in prize money."
What are they budgeting for the future?
"In its budget for the fiscal year that began July 1, the Lottery Commission projects total annual revenues, including all games, will climb from $3 billion to $3.5 billion, a 16 percent increase.
"We're on a pretty good path," Lottery Director Joan Borucki said. "We're able to put a lot more prizes into the game.""
In contrast, after a takeout increase for horse racing at Los Al, and a subsequent 27% on track handle drop (which they voted to extend) there now appears more madness on the way in California horse racing.
It is rumoured that they are looking to increase thoroughbred takeouts by up to 3%.
The California lottery system (a competitor of horse racing) lowers takeout and increases sales. Horse racing hikes takeout at Los Al on quarterhorse racing and decreases sales. Now they want to do the same thing in thoroughbred racing.
With leadership like this, is it any wonder why we're in the tank?
Sinking marketing money directly into the horseplayer by seeding pools is effective, in both theory and practice In Ontario and elsewher...
Good Wednesday everyone. If you've been following some of the NHC chatter on twitter (opinion that primarily was about the value, or l...
On Saturday, Multiracewagers on twitter made a pretty neat point. Not that I expected any different..... the biggest golf tourney of the ...
It's Friday - the weekend! - where the tracks are ready to fire-up some serious betting entertainment. As we know, that's primaril...
The DraftKings RTO was made public this week in a $3.3 billion deal. Of interest to me, was their investor package, page 17, as below. ...
I thought I’d share with you all my Eclipse Award Ballot. Who am I kidding, Vladimr Putin has a better chance of getting an Eclipse Ballot...