Chester Downs is a race track, which happens (thankfully for horse owners) to have a casino attached. Don't ask me how, but I ended up on their twitter page recently (for the casino side, I am guessing). Here's a snippet:
These messages are about more and more fun, excitement, bar deals and giveaways.
I know the horse racing customer is different, but I wonder if the juxtaposition strikes others. Chester is a track that has given away over $2.0 million in one day, to paltry handles, but if I did not read the industry websites I would not even know they did. If I go to the twitter page I would not even know a racetrack existed. I am sure (maybe?) they have a track twitter feed, but after searching for a couple of minutes, I could not find it.
The casino sure looks fun, though.
Chester does zero advertising about the racing side. Not one iota.
ReplyDeletePeople have even posted racing news on their facebook site and they delete it.