Chester Downs is a race track, which happens (thankfully for horse owners) to have a casino attached. Don't ask me how, but I ended up on their twitter page recently (for the casino side, I am guessing). Here's a snippet:
These messages are about more and more fun, excitement, bar deals and giveaways.
I know the horse racing customer is different, but I wonder if the juxtaposition strikes others. Chester is a track that has given away over $2.0 million in one day, to paltry handles, but if I did not read the industry websites I would not even know they did. If I go to the twitter page I would not even know a racetrack existed. I am sure (maybe?) they have a track twitter feed, but after searching for a couple of minutes, I could not find it.
The casino sure looks fun, though.
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1 comment:
Chester does zero advertising about the racing side. Not one iota.
People have even posted racing news on their facebook site and they delete it.
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