Jones thinks that the most successful businesses and leaders in the future will be those that are socially responsible. He envisions “a world where the people that do the most good make the most money,” citing programs like Pepsi Refresh and Nike Better World as examples of companies finding what he calls a “social business idea.”Clearly for us in racing - racing animals - we will never be at the top of the list in being socially responsible. Our detractors are vocal, and there are many of them. However, doing the right thing the best we can should be a priority.
Bettors and participants often have an opinion that this does not matter very much. For example, during the whipping debate in Ontario many are on record saying that they have never heard anyone complain about whipping; horsemen groups were similarly not sold on the concept. "We will lose customers" was the general opine. But we have more to lose than customers, we have the public, which controls many of the purse strings on our sport, with subsidy money and slot cash. They are demanding we be more socially responsible, just like the speaker above talks about. We might not think it's important, but in today's world it is.