Wednesday, October 5, 2011

The Definition of Irony

About ten months ago here was an ad being run by Santa Anita (and Cal Racing) at the start of their meet on a major website, in support of a takeout hike:


Fast forward to today: Here's that same track at the start of this meet, this time running an ad promoting the virtues of low takeout.



It appears that a $250 million dollar handle loss is starting to sink in at the marketing department. 


3 comments:

  1. That's all the evidence you'll need to exemplify the California takeout increase was a huge f$)#@)@ mistake.

    ReplyDelete
  2. The increase and its supporters (the TOC, Ray Paulick, Bob Baffert etc) all still have jobs - so life's good.

    Phil

    ReplyDelete
  3. Since when is 14% takeout Low?

    ReplyDelete