Skip to main content

NTRA & Gulfstream Park: Social Media Juxtaposition

This morning we got a nice contrast on what racing should be doing, and what it shouldn't, when it comes to social media.

Penelope Miller, the new NTRA social media person, was interviewed today and had some good social media answers.  

She spoke of how tracks should get involved to promote, engage and give out fun and worthwhile information via the web.

Conversely, in my twitter feed this morning, I saw this line from a horseplayer tweeted to Gulfstream Park:
  • "I don't follow you for slots results"
Investigating, I see that Gulfstream Park - one of the highest handle tracks in the nation - uses their twitter feed for this:


 and this::


I have no problem with a track promoting their casino side, but when the track uses the main twitter feed for slot machine news?

Slot revenue will not save us, and it appears there is no one in charge, or someone with a will, to use this revenue for something to grow the demand side of the game (sorry to sound like a broken record on that).

That being said, I don't think it's too much to ask for a racetrack twitter feed to be about the racetrack.

Note: The headline news marches on. In Pennsylvania the government is again looking to raid slot-purses for general revenues.




Comments

Anonymous said…
Regarding the note, it's tough to blame the governments. The tracks have had slots for 10+ years and have done little to nothing to improve their product (other than bump purses). How long did the tracks really think the gravy train was going to run before someone objected to the subsidies?

It's always about the money. Right now, the money is in the casinos, not the horses. From a strictly monetary/government standpoint, it makes perfect sense to "raid" the slots to purse fund.

Who knows? Maybe some more desperation out of the tracks when they are not on the take anymore will lead to some real innovation and growth...
Not only are the tweets about slots, but Gulfstream is integrating their tweets with Facebook, which is lazy and ineffective. Come on.

Popular posts from this blog

Sword Dancer Shenanigans Proves the Public's Point

Ask any random person who has not watched a horse race, or maybe have seen one or three : "Is horse racing fixed?"

They'll probably say, sure it is; common knowledge.

At that point, racing folks get excited to defend their sport. 99% of the races are clean, there is too much money involved to fix races, etc etc. 

Then we have yesterday's Sword Dancer, where not one of us can blame anyone for thinking like they do about the sport.

It's probably bad enough that a "rabbit" was entered for an old-time form of race fixing, but that the horse was ridden like a quarterhorse made the optics look terrible. That another horse - Roman Approval - had to be physically restrained due to the cowboy style race riding of the horse sent to destroy him, is probably just as bad optically.

But that was just the beginning. The real story had just begun.

At the head of the lane, this rank, spent, heart-ripped out rabbit, needed to do even more work for the 1-9 shot. He had t…

If #harnessracing is Afraid of the Answer......

There's a saying, apparently, from the legal community - never ask a question if you don't know the answer.

Today at the USTA meeting Jason Settlemoir put forth a motion that the USTA ask its membership the feelings on a question regarding slots and marketing. In a nutshell, it asked if a percentage of slot money should go into a slush fund to be spent on marketing and ancillary items to promote and grow the sport.

When the 54 director votes were tallied, the score was 47 to 7..... against.

Yes, the leadership of an organization voted down, in a landslide, asking the grassroots membership a question. 

Sure this seems super-silly, but why they did it, I think, is an easy one. They knew that if they asked the question the answer would be a resounding "yes". Then all hell would break loose. They'd have to try and get that done.

If harness racing is afraid of the answers to questions, they don't ask them. That seems to be the mantra of the sport. And it's p…

PTP's Bathing Index ® Derby Handicapping Angles - This is Much Better than Dosage

Good day racing fans!

It's one week until the Derby, where drunk people, rich people, sororities at almost every University, and others get together to watch, wager, take molly, drink juleps, wear hats, have parking issues, and partake in the annual Kentucky horse racing tradition.

I have scanned the big websites, read almost all social media and was very surprised that there are not a lot of people giving their thoughts on this year's Run for the Roses. It's like no one has an opinion! So in my never ending search for traffic, I decided to pop up a handicapping post. I think this post will help both new fans and old salty handicappers land on a winner.

As most know, physicality is important for handicapping (Leadbetter, et al). A lesser known angle is watching how a horse reacts while getting soapy water thrown on him. As long time handicapper Jessica notes, it can be a key to unlocking Derby betting fortune.


Preach.

Let's begin with our control group, Kentucky Derby …