Penelope Miller, the new NTRA social media person, was interviewed today and had some good social media answers.
She spoke of how tracks should get involved to promote, engage and give out fun and worthwhile information via the web.
Conversely, in my twitter feed this morning, I saw this line from a horseplayer tweeted to Gulfstream Park:
- "I don't follow you for slots results"
I have no problem with a track promoting their casino side, but when the track uses the main twitter feed for slot machine news?
Slot revenue will not save us, and it appears there is no one in charge, or someone with a will, to use this revenue for something to grow the demand side of the game (sorry to sound like a broken record on that).
That being said, I don't think it's too much to ask for a racetrack twitter feed to be about the racetrack.
Note: The headline news marches on. In Pennsylvania the government is again looking to raid slot-purses for general revenues.