Wednesday, June 11, 2014

Racing's Big Days Continue to Roll

The Belmont Stakes handle is in the books and it was a record year for the storied race. Yes it was a Triple Crown year so we should expect handle to be appreciably higher, but it was even higher than it was in 2004, when Smarty Jones was going for the Triple. This year, according to the DRF figures, handle was over $90 million on the race itself.

Just three and a half weeks ago, Pimlico's Preakness Day numbers were very good, as well. Via the Bloodhorse: "Total pari-mutuel handle on this year's 13-race program was $83,786,363, up 2.2% from $81,939,228 last year for the same number of races."

And the Derby, the granddaddy of them all - maybe that's the Rose Bowl, but you get my drift - handle was large, too.

The Derby had terrible branding from not only a well publicized boycott, but also the litany of complaints from insiders. It was still good.

The Preakness card (sorry for being so blunt) was fairly awful. Shorter fields, some scratches, and a 'meh' array of chalk. Handle was fine.

Belmont was probably the only racecard that did not have bad branding going in. They stuffed a gazillion dollars (not quite that much, it might've been $8 million) of the racino money into purses and carded a few more stakes. They also finally approved a few new ADW's like Premier Turf Club, just in time for the Belmont. It looks like they could've done none of those things and handle still would've been up huge. It was a Triple Crown try after all.

Regardless, welcome to the Hotel Horse Racing. We can have PETA videos, short fields, takeout hikes, signal fee nonsense, protectionism and just about everything else contributing to the 40% or 50% decline in real wagering the last ten years - all of those things that turn people off and kill handle. However, you can stab this sport with your steely knives, but you can't kill the big day beast.

It's the immense power this niche sport has over the casual fan on these days. It's real and it's palpable.

Some might say the glass half empty (these people don't come back to wager on the sport until next year and never do long term, so who cares), or half full (the market is there, racing just has to tap it), depending on your perspective.


5 comments:

Ron said...

As pointed out on p.a. How about that late plunge on Tonalist. 11-1 crossing the wire the 1st time, 9-1 at the finish. Whales at their best?

Anonymous said...

Tonalist was about 10-1 at Betfair the whole time, Ron. I think the 14-1 was just an aberration and he had to come down.

Roxy reported a late bet of $200,000 here.

https://twitter.com/RoxyLasVegas/status/476849661010280448

Ron said...

There's a photo he's 11-1 as they cross wire first time. I saw it on the pace advantage website. I'm not talking about the 14-1 in the early betting. I'm talking about the final cycle of money.

Pull the Pocket said...

Hi Ron,

That's what I am talking about as well. When you see a horse at BF at 10-1, or in exotic horizontal and vertical betting at around 9 or 10-1, and he's higher, the last cycle of cash usually takes care of it and knocks it down.

In this case (as Roxy noted above) there was value oriented ADW money as well as a $200k win bet that came in the last cycle (usually happens around the half mile pole)

PTP

Ron said...

I'm not really disputing that, I personally believe this is 1 of the major problems with our game. I'm all for lower takeout and rebates for all, but when sophisticated players can bet dozens of combos simultaneously and push huge amounts of money in an instant it turns players off. I know a few who've left the game because of it.

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