Sunday, September 20, 2015

Moving the Wagering Needle

Yesterday Kentucky Downs had a nice day of handle.


Kentucky Downs, despite bad weather, card cancellations, moved cards and spots of bad luck, set an all time meet handle record in 2015. Almost inexplicably, California only allowed races 4 through 12 to be shown and bettors could not take advantage of low takeout, carryover pools, so that certainly hurt the bet too.

Meanwhile:

At around $5.8 million for the biggest card of the year in Pennsylvania (with millions in purses), it barely beat the Franklin, KY all turf track.

It's neat that the power of Chrome is what it is. I made a crack months ago, only half joking, that in terms of moving handle I think Chrome is more powerful than this year's Triple Crown winner. I think a case can still be made he might.

Regardless, one track is dependent on carding good races, with deep fields at lower than average takeout rates to grow, slowly and with purpose. The other needs a Kentucky Derby winner on their biggest day to move the needle. For the sport to incrementally gain market share, we need more Kentucky Downs' and fewer Philly Park's.

1 comment:

Anonymous said...

California TOC/CHRB butchers the wagering menu for the Oaklawn Park meet as well. Very few days where the Pick 4 or Pick 6 can be played due to an idiotic business model of not showing the full card at that Class A racetrack. Keeps me away from the live races at SA in Jan-Feb-Mar.

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