Tuesday, April 21, 2026

The Horse Corporation Makes Moves (and so Do the Degens)

Death Star news hot off the presses -- CDI has purchased the 'intellectual property' for the Preakness (and Black Eyed Susan) from Stronach for $85 million (almost a whopping eight Flightline two year olds). 

What's that mean? I'm not totally sure what CDI does with it, but I think it tells us something about 1/ST racing, i.e. the divestment plan is very real. 

Corporate entities have the chops to run with something like this - Sony Music bought Springsteen's stuff, not @angryyankee from Jersey - while single type proprietorships generally don't. In the long-term it's not hard to imagine this working out for the Death Star. 

CDI CEO Announcing New Bets


In other Horse Corporation news, ladies and gentlemen, The Corporation has brought you new bets. To great, or maybe not so great fanfare, we have, for the spring meet, odds and evens and match up bets. 

The warm and cuddly one broke down the math:

That's ummm, not really very good. But in horse racing land, where the sport is scared of its own shadow, it's probably expected. After all, the only way exchange wagering was tried was if the juice was astronomical. 

It's very hard to understand, for me anyway, why each and every time, the sport takes zero chance on a wager. The odd/even bet is clearly targeted to newbies, probably playing the two big upcoming cards which make up most of the meets newbie handle. I get charging some juice. 

But the match-up bets could really attract some gamblers who don't normally play this sport. 



Different cohorts, the same price. I think they should write that on the sports' epitaph.

On the bright side of the moon, we have betting degen, the (second) best racecalling horse driver in the United States, and guy who sold a bachelor pad in Lexington worthy of Charlie Sheen's character in Two and a Half Men - Gabe Prewitt. He runs Hoosier Park, and he noticed (again because he's a degen like us), that the hole giving at Hoosier was startlingly insane. 
Gabe, unlike most, decided to do something about it. Because he knows the game so well, and cares about it, let's hope the early reaction from participants - Gabe is a #%$)@*)$ - is more mellow, and they try to comply. 

Change is hard in horse racing. Every new bet has to have the juice of a state lottery; every change to how the game is presented is either dismissed out of hand or considered heresy where the perpetrator should be burned at the stake. 

I don't hold out hope the Corporate Entity will change, but maybe little ol Gabriel can get the job done.

Have a nice Tuesday everyone. 


No comments:

Most Trafficked, Last 12 Months

Similar

Carryovers Provide Big Reach and an Immediate Return

Sinking marketing money directly into the horseplayer by seeding pools is effective, in both theory and practice In Ontario and elsewher...