I always have a little laugh when I hear racing speak to us like 'gamblers' who want to buy a lotto ticket or pull a slot machine. It might be the only gambling business who truly does not know who their customer is.
Even though the evidence is overwhelming (and anyone who bets know this) that we bettors love to figure out the puzzle for ourselves, there is a simple poll out on the USTA page which shows this nicely. The poll asks "How often do you pay attention to public handicappers like Bob Pandolfo and Rusty Nash?" Only two in ten say they will bet those selections.
This, I believe, is why software programs that spit out a figure are less popular than those who allow for user factors. And it is also why I believe that marketing racing to lottery players or slot patrons is fruitless.