"The nine recommendations involve fewer, better race days; innovative wagering platforms; integrated rewards systems; improved television coverage for racing; free-to-play online games to educate the public; social games to develop interest; safety improvements; new ownership tools; and best practices at racetracks."
I think we all knew the above needed fixing before, but we now have a survey that tells us it's broken. I am guessing that was why the company was hired: The Jockey Club needed a road sign containing long talked about recommendations to rally the sport around, and they got a road sign.
What did trouble me in the report is that it seems insiders (or existing customers) were interviewed on pricing and exchanges; not gambling people who run successful exchanges, or gambling businesses and the people who patronize them. These are items that the industry knows little about (e.g. if our industry insiders knew how to run an exchange, we would have had the foresight to create one; if they knew how to attract low takeout poker players, they would have already).
"The report touched on exchange wagering, which is not yet available in the United States. McKinsey believes exchange betting has the potential to attract new patrons; Singer said the platform is “unlikely to be profitable at a takeout rate under 10%."