In modern society we see it almost every day. If we have a bias, that bias will be reflected in our opinions.
For many who like and revere coach Paterno, they may come down on his side, without even knowing the facts, or caring about them.
For some people who immediately thought Paula Jones was a victim of Democrat Bill Clinton, Republican Herman Cain's accusers are gold diggers.
One may expect John Corzine to be a poster boy for the Occupy Wall Street folks to hang their hat on because of the MF Global news, but because of the letter before or after his name, he is notably absent in some of the protests.
There are probably a dozen or more examples in the right here and right now.
One place we will not get a bias is at this year's RTIP in Arizona. Caroline Betts, an economist, will be talking about takeout. More than likely she will not use the words "put on the show" or "horse racing is expensive so we need to charge a high price" in her presentation. It won't be based on qualitative bias or industry talking points, but on the quantitative and what those numbers show.
We need the quantitative in racing, because when we manage the sport like you or I manage our businesses - with return on investment in mind rather than on innuendo or bias - we have a chance for it to grow.