I was on a call this week and the Horseplayers Association's Bob Dwyer mentioned that the slots issue in Illinois is "not really a customer issue" on the positive side because slots don't do much at all from a customers' perspective.
Not only that - which I think we'll all agree with - even sometimes for the business side it makes one scratch their noggin.
Never is that more telling than yesterday's news about Georgian Downs increasing the slots-fuelled purse of the Upper Canada Cup by $100,000, to a whopping $600,000.
The Upper Canada Cup is a sire stakes race, in a province full of sires stakes races. In Godin-speak it's not a purple cow, it's not even a cow. Last year, on a card that gave out about $800,000 in purses, the handle was $225,000. The customers yawned. They yawned so much that apparently it's a good idea to hike the purse even more.
Where is the imagination?
We all know if the purse for the Cup was $200,000 you'd get exactly the same horses in the race. It's not like they're going to take the week off and race at Western Fair for $10,000 in a nw100k OSS life. The handle wouldn't be much different either.
What could you do with the other $400,000?
How about partnering with the OSS for a 4YO series to encourage horse owners to race their horses at 4, i.e. juicing up the Masters Series?
What about changing they way things are done, like Greg on twitter pointed out, so you can up the Confederation Cup purse to a million?
What about a successive weekend series of some sort, with $100,000 of it into marketing the event to cottage country? Create the Little Brown Jug of the north?
I am sure, with some thought, consultation and a will, we could do something worthwhile and exciting. For goodness sakes, it's $600,000.
Instead, we have another $100,000 added for an OSS race that will be lucky to generate $225,000 of handle, and probably $15,000 of revenue for the racetrack when deductions are taken out.
Several years ago in Louisiana, one of the track guys was speaking to a horseman who was asking for slots money to fuel $2,000 claimers. The track dude said 'no one bets them. Why don't I, each week just show up at the track and give everyone with a $2,000 claimer a check not to race.'
I agree with that gentleman. If we're going to dole out slot money, just for the sake of doling out slot money, give it away. It's cheaper.
Most Trafficked, Last 12 Months
I continue to be fascinated with both the press and general football fan reaction to the Bill Belichick 4th down decision in Sunday's ga...
Last night's Uncle Bill twitter spaces, where TVG's Fanduel's Mike Joyce joined some raucous horseplayers was, well, kind of in...
Super Spectacular Blog Vol 8 - Preakness Day Thoughts. Rudulph, TVG Actually Doesn't Mention ITP, Go and No Go - Why Sharps Use Board Odds, The Value of Powerful Cards, & You Know You're Ice Cold When You Lose a Mascot RaceWelcome to the 8th edition of the Monday Super Spectacular Blog! It was Preakness week and frankly instead of a horse racing pool, next yea...
This past weekend's racing proves to me that this game, although, yes, with less public money, with the teams, with the sharps (which no...
I was outside awhile back and noticed some kids playing with the pigskin. They flipped me the ball and I sent one kid on a fly pattern. I ga...
Monday's Super Spectacular Blog Vol 4 - Maloney, Twitter Dust Ups, Seconditis, $111k Scores, A Potential Consistent Judging Sighting, Joyce & ITP Visit Frank Stronach, Probabilities & the Best Wager in the NationWelcome to the fourth edition of the Super Spectacular Blog . I truly appreciate those of you who read this each week. Even when I weed out ...
Monday's Super Spectacular Blog - In a Sixth Sense Like Twist Scott Daruty Proves Low Rake Works, Fixed Odds Probably Doesn't, Good Pick 5 Finds, Forte vs Mage & an ITP Basement UpdateLast week's inaugural Super Spectacular Monday Blog got a lot of hits, and not just from Russian bots (although cпасибо to all Russian r...
Monday's Super Spectacular Blog - CRW Symptoms of a Business Disease, Pushing 2YO's, Curious Preps, ITP-Joyce Buddy Movie Update & A Guest Appearance from Kiefer SutherlandWelcome again to the Super Spectacular Blog! Thank you, as always, for reading and supporting our many advertisers. And to the Russian bots...
Sinking marketing money directly into the horseplayer by seeding pools is effective, in both theory and practice In Ontario and elsewher...