I am pretty sure in the 1970's, hamburger aficionado's who only had a deep, traditional love of the beef were upset that a burger joint could stoop so low as to have a floppy-shoed, red-haired mascot sell burgers.
The mascot and ad campaign that the deep, traditional horse racing fans love to hate is back, too. This time with a nicely polished ad to start the madness.
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1 comment:
You mean it is not a traditional commercial which doesn't get noticed by the younger generation?
I don't know if the infield crowd adds that much (relative) to the wagering handle, but at least it gets them in where they get exposed to racing. Plus, having people see a full infield adds to the perception the sport is popular.
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