There was an article last week in HRU (pdf) about the new direction in the LPGA. Falling on hard times, the new commissioner started a plan for 2012, called "Growth". Each letter corresponded to a strategy. The last letter, "H", meant have fun, because if you're having fun, fans at home and in the stands will have fun too.
I think it isn't a stretch to say that horse racing may be the most traditional, stodgy, almost funereal in its presentation, sports' in history. Often times you'll see customers complain on chat boards wondering if North American jocks or drivers care if they win or lose. Owners are rich for the most part, and seem detached. It's not a very good marketing avenue.
Well today, there was no doubt that someone cared. The jockey on Dubai World Cup winner Monterossa let go one of the coolest celebrations I have ever seen in horse racing. About 50 yards or so from the wire, in a can't lose spot, the horse slowed to a canter with him standing up and letting go some youthful exuberance.
He's a young jockey, a rising star, and he hasn't got the memo yet that he's supposed to win $10 million dollar races and look like he's just got a tooth pulled. In addition, he'll likely get fined by someone, too.
I hope he doesn't read the memo, pays the fine, and then does exactly the same thing again next year.