I had written a small piece for the blog, but decided that Jules, the ever capable marketing man at Harnesslink.com would do the post more justice with some fancy pictures. So, he nicely accepted the task and posted it on the fine blog at his site.
The report is simply a broad look at racing in the Information age. Google searches are a fine barometer of interest in a product, story and much more. Ad revenue from google makes up the bulk of their revenue, and this ad revenue is not banner ads, or interruption marketing. It is advertising based on you and me - what we search for drives their revenue, and what we search for is gold to businesses.
Anyway, enough rambling. Please pop over to this link for the post on Racing in the Internet Age.
Apologies in advance for having some fun comparing horses like the Beach to Dewey and Curlin to Big Brown, but hell I am just a kid at heart. Playing with google is like playing a video game.
For another interesting web post, check below the article. There is the Internet match-up between harness heavyweights Deweycheatumnhowe and Somebeachsomewhere, which I found very interesting.
Subscribe to:
Post Comments (Atom)
Most Trafficked, Last 12 Months
-
Last week's inaugural Super Spectacular Monday Blog got a lot of hits, and not just from Russian bots (although cпасибо to all Russian r...
-
Welcome to the 8th edition of the Monday Super Spectacular Blog! It was Preakness week and frankly instead of a horse racing pool, next yea...
-
I continue to be fascinated with both the press and general football fan reaction to the Bill Belichick 4th down decision in Sunday's ga...
-
Welcome to the fourth edition of the Super Spectacular Blog . I truly appreciate those of you who read this each week. Even when I weed out ...
-
This past weekend's racing proves to me that this game, although, yes, with less public money, with the teams, with the sharps (which no...
-
Welcome to the Super Spectacular Blog Vol 5 . Thanks for reading and sharing this disorganized barrage of thoughts and links each week. Ti...
-
I was outside awhile back and noticed some kids playing with the pigskin. They flipped me the ball and I sent one kid on a fly pattern. I ga...
-
Last night's Uncle Bill twitter spaces, where TVG's Fanduel's Mike Joyce joined some raucous horseplayers was, well, kind of in...
Similar
Carryovers Provide Big Reach and an Immediate Return
Sinking marketing money directly into the horseplayer by seeding pools is effective, in both theory and practice In Ontario and elsewher...
No comments:
Post a Comment