I saw the link on Paulick and 360 to the top ten TV markets (Louisville was number one of course) for the Derby, but since we are proponents of new marketing here, let's check the wacky interweb.
For May, here are the top ten markets in terms of standardized search queries for "Kentucky Derby" on google.
1. Louisville, KY, USA
2. Cincinnati, OH, USA
3. Albany, NY, USA
4. Cleveland, OH, USA
5. Indianapolis, IN, USA
6. Rochester, NY, USA
7. Pittsburgh, PA, USA *
8. Columbus, OH, USA
9. St Louis, MO, USA
10. Denver, CO, USA
* Valerie sheds some light
In Canada? The city of Waterloo has plenty of racing fans in terms of searches.
1. Waterloo, Canada
2. Kingston, Canada
3. Burlington, Canada
4. Hamilton, Canada
5. Mississauga, Canada
6. Ottawa, Canada
7. Halifax, Canada
8. Toronto, Canada
9. Vancouver, Canada
10. Calgary, Canada
For May, here are the top ten markets in terms of standardized search queries for "Kentucky Derby" on google.
1. Louisville, KY, USA
2. Cincinnati, OH, USA
3. Albany, NY, USA
4. Cleveland, OH, USA
5. Indianapolis, IN, USA
6. Rochester, NY, USA
7. Pittsburgh, PA, USA *
8. Columbus, OH, USA
9. St Louis, MO, USA
10. Denver, CO, USA
* Valerie sheds some light
In Canada? The city of Waterloo has plenty of racing fans in terms of searches.
1. Waterloo, Canada
2. Kingston, Canada
3. Burlington, Canada
4. Hamilton, Canada
5. Mississauga, Canada
6. Ottawa, Canada
7. Halifax, Canada
8. Toronto, Canada
9. Vancouver, Canada
10. Calgary, Canada
Comments
Mark Ripple
Handicapping the Wall Street Way