Matt McGee at Search Engine Land lets us in on what search engine won the Kentucky Derby flash results. The winner? Live Search (Microsoft's engine), followed by ask.com.
Can and should we be doing more with search in racing? Absolutely we should. In many sports they work with search engines on filtering results and more, and we should make this is a priority. I do not think there is anyone out there in racing that thinks the above search result, with links to contenders and so on is a bad thing for racing.
Screen shot courtesy of Matt, at Search Engine Land.