With the recent announcement that Betfair and the Breeders Cup have a deal I thought about a previous look we had at racings demographics in terms of internet searches.
Age Demographics for Internet searches for website A:
Seven of ten searchers are below the age of 34
Close to half of searchers are below the age of 34
About one in ten searchers are below the age of 34
One is a racing site, one a poker site and one a peer to peer betting site. Can you spot them?
A: a is Betfair, b is Pokerstars.com and c is the Daily Racing Form.
I wonder if we need them more than they need us.