Almost $175,000CDN was bet on a rather non-descript harness race at Kempton.
Betfair is calling for harness racing to be staged on the four Sundays in 2009 with no televised racing fixtures following the success of the first harness race at Kempton on 16 July.
Tony Calvin from Betfair told H&H: "Our expectations were minimal — but as it turned out more than 1,000 people placed bets on the harness race.
"We were completely taken unawares. There is definitely potential if it is supported by one of the horseracing channels. It could provide a new interest for the racing fraternity and certainly gets our backing."
Another lesson in the growing list of lessons we should have learned long ago: Distribute your product, allow people to see it, give them an interesting low price way to play. And they play.