In our post below on Idealism we spoke about branching out by selling the game in myriad ways, one of which was selling good looking riders, drivers and so on. Well Harness Racing Australia seems to be on that as we speak. In a new ad campaign "Harness Racing Turns Up Sex Appeal", several spots push the envelope.
One of the ads already has gotten some free buzz on the cover of a newspaper sports section and the creators make no apologies. "This is just a taste of things to come," they say.
h/t to Standardbred Canada.