For my real job I tend to follow things in the web world. The rise of Twitter has been really interesting the past year and a half or so. For awhile, like most new things in the web world, growth was for new adopters and some techno-geeks. Then as with most growth curves (you can mirror the above curve with Facebook traffic or youtube traffic), you tend to reach a mass where the thing snowballs. You are seeing it with this company right before your eyes. Right now someone is signing up who has never heard of it before, and that someone is not a tech-geek, he/she is someone like you.
Harness racing is starting to be embraced. Harnessracing.com has started on Twitter, among others in the game. I would not be surprised if this years Standardbred Wagering Conference is on twitter, so folks can keep tabs in real time.
Like we spoke about during the Arizona Symposium on the blog, there is most certainly some way to use this better, and intertwine it with other avenues for racing. I am a big believer that there are plenty of things out there to use properly, or create, that we just have not thought of yet for racing. I hope if we do brainstorm and come up with something, it is written up with a 2.0+ mindset that can catch fire. Because when you are using some of these things early and they are unique, it can be a boon to business. It would be a hell of a neat thing to see harness racing with a curve like the above for a change.
Graphs courtesy quantcast.com. Full Twitter rankings and stats here.