Jessica links to a news feed story graph for Kentucky Derby buzz. 2009 is like a turtle. Slow and steady does not win the race with buzz. This year the mainstream press is not covering the Derby as it has. This is unfortunate for racing knuckleheads like us, but even more disconcerting is that this year looks like it will be a good race and the crop looks solid. I think we'll have to be more proactive in promoting these days. Simply offering something in racing does not guarantee it will be covered.
They're in the Gate looks at TV ratings compared to other sports this last weekend, and racing. We got our butts kicked by figure skating. I do not think TV is the way to go. People can not get hooked on watching racing via that medium any longer. Our game, because it allows betting legally is our hook for interactivity. If you do not do something to link the two, I think we will be spending money frivolously with zero ROI. If you look at Sweden and its V75 (the weekly pick 7 that is akin to a lottery sold everywhere), they have huge interest in the race day via broadcast. Why? People are playing the V75 and want to see how they do. I would submit, per capita this is the most highly rated racing broadcast for harness in the world. The buzz created with this spins off to commercials, and damn good ones. This is not 'come watch harness racing and play the V75', this is 'play the V75 and come watch harness racing'. This is not a subtle difference and in my opinion we have this backwards in North America.
The population of Sweden is just a bit larger than the population of the Greater Toronto area/Golden Horseshoe. They had a $35M pot for one of the V75's this past year.
Nice buzz for Will Rogers last week for HANA. This week? Everyone can play, including Canadians in their HPI accounts. Tampa Bay Downs.
I am half way done looking and jotting some thoughts down on Breeders Crown 2010 at Pocono.
Lastly, Greg has been found. Thankfully Luc has not put him to work cleaning stalls. He is back in Pittsburgh, lounging around watching TVG or somethin'. He's safe and sound.