From a Bloodhorse story two years ago:
"We want to take Ellis Park to the next level," Geary said after opening ceremonies at the track that actually sits on the Indiana side of the Ohio River. "We want it to be one of the best small racetracks in the country. We want to make this the Del Mar or Saratoga of the Midwest."
Horse owners loved the thought of a new fresh face in charge:
"We've backed the new ownership 110%," said Mike Bruder, a racehorse owner whose serves as the Ellis Park representative on the Kentucky Horsemen's Benevolent and Protective Association board of directors. "We'll do our part to fill races. The whole community is behind this place."
His love of the horse was made apparent quickly as well, when he bought an old warhorse, just to retire it. From WTVQ in Lexington:
The gelding was sold from owner Kenneth Robinette to Ellis Park track president Ron Geary yesterday. Geary then scratched Alpena Magic from a four-thousand-dollar condition claiming race for safety reasons. The horse will now serve as an "equine ambassador" at the track, working with children as part of the track's Early at Ellis program.
From Curb My Enthusiam's blog:
The Early at Ellis program is a family friendly event that runs on Saturday from 7:45 a.m. until 9 a.m. In addition to a $3.95 breakfast, it includes games and prizes for children, guest presentations, backside tours and photos with horses.
Then the big news. Ron as a player (he was a finalist in the National Handicapping Championship) knew he had to do something to lower prices for fans, and give his track's handle a shot in the arm. He created a 4% takeout pick 4. The lowest takeout bet in the 125 year history of North American pari-mutuel wagering. It spurred interest. One of the pick four pools for the small track, without ADW coverage, hit almost $100,000 in a single day.
"Ron Geary is exactly the kind of new owner that the industry needs." (Curb my Enthusiam) Was echoed from many places, by me included. He is what we strive for in a track owner.
Ron also, and this might have been his downfall, wanted to offer the Ellis Park signal to anyone who wanted it for this years meet. Anyone. He wanted to kickstart Ellis's handle, because last year with all the fractured ADW fights, he could only offer his signal to a select few. He is a businessman, why wouldn't he offer the signal to anyone who would offer bets for him?
This is the result. And this is exactly what is wrong with racing. From Ellisparkracing.com
July 2, 2008
FOR IMMEDIATE RELEASE