Unless you are stranded on a desert island, with a neatly pressed red sweater and cap, you probably have.
These DFS companies have turned it up to 11 - Draft Kings most of the summer, FanDuel only a couple of weeks ago (likely in response to Draft Kings' number one spend). Right now, it's working.
Just last week, the $21.8 million spent by Draft Kings to advertise to new players (and to remind old ones) resulted in 1 million new signups. Overall marketing spend is signalling a cost per acquisition of below $30.
Why did this convert so well; this old-school TV marketing, that isn't supposed to work any longer? The ads deliver on their promise. They tell you it's easy to sign up, easy to fund, and easy to play. In fact, you can be playing in minutes. Contrast this with racing and ADW's and you see the clear difference.
Now comes the hard part, earning back that revenue through lifetime value of those 1 million new customers. According to my timeline research, it will be a challenge, but there is a lot of hope.
And no, what ITP alludes to won't happen anytime soon.
Where does the future of this
Marketing spend delivers if you deliver on a promise. DFS's marketing is resulting in people entering a funnel with expectations of a seamless signup mechanism, a solid UI, a decent rake structure where winning is not impossible, and having some fun. So far this no hoodwink message has resonated.