Football is a sport, racing is a sport, but gambling happens on both.
The resellers of each product in the betting space are as a betting game only, but they sure have different strategies.
Pinnaclesports is an online sportsbook that's been around forever, and its been extremely successful.
Here's a snapshot of their marketing on the web.
Meanwhile, over at Xpressbet, a horse betting medium ....
Pinnacle knows exactly who it is and what it does. They market accordingly.
Racing has an identity crisis, along with the simple fact that with high juice it has trouble attracting the same clientele Pinnacle attracts.
I certainly am not picking on Xpressbet, or any other reseller. They're trying to attract eyeballs in a gambling game with fewer and fewer of them and are using any means necessary. It is what it is.
Is horse racing a gambling game or sport? If you look at the marketing, I don't think anyone knows.