The Tantalizing Touts

@bvalvsracing tweeted out a nice article last week about the touts. It talks a great deal about entertainment content versus hard-edged +EV predictions. Namely, it pays to tout for entertainment purposes, because it's sexier. That's why we see a lot of content presented like this -

“The wrong team is favored and I love this team as a home underdog. They are coming off extra rest and the defense has been impenetrable so far this season. I will be taking them on the money line and expect them to win the game.”

You and I know the obvious - that information is already considered in the line, so it's kind of useless. But if that team performs well, then this tout is off to the races.

Meanwhile, for the +EV dude or gal, they're off in the tout wilderness with their analysis.

“Due to many factors and variables within the model, we have the home team priced at -9.75 with a current edge over the market price of x%, being our biggest edge even after regression back to the market price. Also, I see variations in price/spread from -6.5 -120 to -7 +105 and a few other prices across the screen so it will also depend on how much you value 7 in today’s NFL and what outs you have among other considerations.”

Zzzzzzz.

Horse racing represents this phenomenon a lot.

"Chad Brown wins with shippers from overseas in routes."

Thanks, that's why the horse is 6-5.

However, unlike in sports betting - where you do see the second kind of content - in horse racing there is very little. The HANA Horseplayer Magazine had some, you'll find a little on twitter now and again. But it's pretty much a dearth.

I think there are a couple of reasons for it - i) most profitable players keep their oddslines and angles a secret, and ii) there is almost no market for this analysis in horse racing; math players aren't trying to beat 20% juice in horse racing in some six horse field scattered almost minute by minute on any given day.

Another point that struck me while reading the article. The tantalizing touts, with angles, and all the rest can make hay in sports, because if they are not horrible people will win enough over a season to keep firing. You only have to beat 4.8% (or lower if you line shop) takeout. I think that's why we see so many of them. It's difficult to break even over a season (no offense to them, they are just doing their jobs) playing TVG host pick 4 tickets.

Have a nice Wednesday everyone.

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