The PGA just announced a hosting and data partnership with Amazon Web Services. The deal has two main planks:
- AWS will help the TOUR store real-time and historic content that will give fans and media access to content dating back to the 1928 Los Angeles Open. This “data lake” will contain video, audio and images that AWS technology will tag for easy cataloging. This will help the TOUR and its content partners search, review, annotate and package new content and give them instant access to key moments in the TOUR’s history.
- “We are excited to utilize AWS media services to further enhance new and existing innovative services for our fans,” said Scott Gutterman, the PGA TOUR’s Senior Vice President, Digital Operations. “Features like Every Shot Live and TOURCast will now be powered by AWS, which will allow for a more streamlined process and overall better product for our fans.”