The Numbers are Great! No, They're Bad. They're Great!

Del Mar's attendance was reported down about 20% yesterday for their opener. Handle was down as well.

The sky is falling. But at least no horses died.

"A safely run racing day more than offset a downward spike in on-track attendance on opening day."

Other things that more than offset a loss of attendance:

A North Korean rocket didn't hit the San Diego Naval Yard.

E-Coli was not discovered in the Del Mar drinking fountains.

There were no (reported, at least) floppy hat injuries.

I kid. But often this represents analysis in horse racing.

Attendance could've been down for a hundred reasons - a Wednesday with something else going on, people waiting to see Arrogate on Saturday (attendance will then be up and everyone can stop hand wringing), or a big sale at Jim's Jumbo Burger. Who knows.

Horse racing's use of statistics, are in my view, so rudimentary and knee-jerk, it's no surprise we learn nothing from them.

I think that probably will have to change, especially if California racing is to get out of its funk. It's a great business to analyze, with $12B in handles and tens of thousands of people showing up for an opening day. When headlines provide some detail illustrating that use of data - instead of some strange parallel that no horses were put down - the business will be better off.




2 comments:

Anonymous said...

Can I contact you directly?

Pull the Pocket said...

Sure. Pullthepocket at the gmail place.

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