Today the Bloodhorse has a story up on the Churchill Downs takeout increase. It's titled "Mixed Reaction to Churchill Takeout Increase"
This is kind of funny, especially since everyone who pays for purses - customers - are one side of the "mixed" reaction. In case you missed it, or ICYMI as the kids say, they think it sucks.
Marty Maline and David Switzer - both horsemen types - well, they think it's okay I guess.
This strikes me as odd, because in no business in the entire universe would that title be used in any article about a price hike.
"Mixed Reaction to Horse Trailer Price Increase." I don't think Marty and David would be too happy about that one on the Bloodhorse and I'm pretty sure the trailer making corporation would not be quoted.
"Mixed Reaction to $100 Price Increase in Adequan", would not be a headline on the Paulick Report tomorrow, with the "mixed" reaction from a drug conglomerate saying "we feel bad for Marty and David but this has to be done so we can make more money. Our stock price depends on it"
"Mixed Reaction to $6 Gas" would not scream a headline in USA Today, because a sheik in Saudi Arabia really likes $6 gas. Even if the purses are upped $100,000 for each race of the Dubai World Cup.
You get the picture.
There is no "mixed reaction" to this from horseplayers for two reasons: 1) They get screwed, just like Marty and David would when the price of Adequan skies and 2) Horseplayers paid attention what happened in California with the takeout hike in 2010, which promised huge purses and revenues that never materialized.
Having said that, there should be no "mixed reaction" anywhere. If you like the sport and want it to grow, you have only one reaction to the Churchill Downs takeout hike: You hate it.
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