Today, it's different.
Ever wonder how Clash of Clans and Game of War can afford Super Bowl ads? Because they are worth a ton of money.
- Clash of Clans" and "Game of War" are the highest-grossing games in both Apple's and Google's app stores. The website Think Gaming, which tracks top games, says "Clash of Clans" rakes in more than $1.6 million a day just from iPhone users. "Game of War" isn't far behind at $1.1 million daily.
"The experts we talked to said the thrill of a win keeps the cash flowing."
When you ask racing execs or horsemen reps what kind of customer they want, they will often say "young people." Well, a lot young people are playing these games and spending money that way (some well over $100 a day).
It's harder and harder to gain the market you want. It's easier if you decide you're a niche market and learn what type of person you can attract, and go from there.