"Purses are at record levels, but participation has been falling. What do you think we need to do to get more people - especially younger people - to participate?"
That was a question this morning..... on Golf Channel, to Gary Player.
Golf, like horse racing, has seen good TV ratings for their big events. Sponsorships are excellent, purses are good. This week, 21 year old Jordan Spieth is trying to pull an American Pharoah by winning the British Open after winning the first two legs of the Grand Slam. The game is on the front pages.
But fewer people are playing the game. Golf courses - with ball and club technology - are becoming obsolete, and the vast cost of creating (or lengthening courses) doesn't make much sense. They're talking about big changes - playing nine instead of 18 to speed up the game, changing the ball so it doesn't fly as far, etc.
The discussion going on in golf is very horse racing. However, with a few cooks in the kitchen, that all seem to be working on the same recipe, it's likely they will make progress before horse racing does on these type issues.
The results of a comprehensive Daily Fantasy Sports survey were released yesterday.
DFS is primarily young, fairly affluent, and male.
If poker and sports betting were legalized, a large percentage would not leave DFS.
The betting handle curve per player is skewed not unlike horse racing. A small percentage is playing a lot, but most are playing small. This is why these companies (quite well I might add) are looking at ways to cultivate their customers. Encouraging them to play better, and win more.
It's growing rapidly.
And, Draft Kings is right to be going after poker players.
It's the last one that is a little worrisome for horse racing. As Cal Spears, the owner of an online poker community website said, both poker and DFS players are “critical thinkers with expendable income and an affinity for skill-games.”, and they are coalescing around the two games. There is only so much time in a day, and if those players are spending time on poker and DFS, it's problematic.
What this demographic shows is that they're there because of data and a love of being able to beat a skill game. Those are two things that horse racing has trouble with.
Have a super nice day everyone.
Wednesday, July 15, 2015
Most Trafficked, Last 12 Months
I continue to be fascinated with both the press and general football fan reaction to the Bill Belichick 4th down decision in Sunday's ga...
Last night's Uncle Bill twitter spaces, where TVG's Fanduel's Mike Joyce joined some raucous horseplayers was, well, kind of in...
This past weekend's racing proves to me that this game, although, yes, with less public money, with the teams, with the sharps (which no...
Super Spectacular Blog Vol 8 - Preakness Day Thoughts. Rudulph, TVG Actually Doesn't Mention ITP, Go and No Go - Why Sharps Use Board Odds, The Value of Powerful Cards, & You Know You're Ice Cold When You Lose a Mascot RaceWelcome to the 8th edition of the Monday Super Spectacular Blog! It was Preakness week and frankly instead of a horse racing pool, next yea...
I was outside awhile back and noticed some kids playing with the pigskin. They flipped me the ball and I sent one kid on a fly pattern. I ga...
Monday's Super Spectacular Blog Vol 4 - Maloney, Twitter Dust Ups, Seconditis, $111k Scores, A Potential Consistent Judging Sighting, Joyce & ITP Visit Frank Stronach, Probabilities & the Best Wager in the NationWelcome to the fourth edition of the Super Spectacular Blog . I truly appreciate those of you who read this each week. Even when I weed out ...
Monday's Super Spectacular Blog - CRW Symptoms of a Business Disease, Pushing 2YO's, Curious Preps, ITP-Joyce Buddy Movie Update & A Guest Appearance from Kiefer SutherlandWelcome again to the Super Spectacular Blog! Thank you, as always, for reading and supporting our many advertisers. And to the Russian bots...
Monday's Super Spectacular Blog - In a Sixth Sense Like Twist Scott Daruty Proves Low Rake Works, Fixed Odds Probably Doesn't, Good Pick 5 Finds, Forte vs Mage & an ITP Basement UpdateLast week's inaugural Super Spectacular Monday Blog got a lot of hits, and not just from Russian bots (although cпасибо to all Russian r...
Sinking marketing money directly into the horseplayer by seeding pools is effective, in both theory and practice In Ontario and elsewher...