"For the 2016 season, that meant a total of 110 NFL television windows when you add up the three every Sunday, plus Monday nights and Thursday nights, Thanksgiving and Christmas, That’s more than the league has ever had before, and the ratings data suggest that some fans felt that football was spread so thin that they simply couldn’t keep up with it all.
The NFL may realize that’s a problem, and there are already indications that the league is looking at scaling back".
In racing we (obviously, look at field size numbers) spread much too thin, but there are clearly forces at play -- mainly about keeping the supply side humming.
However, and more broadly, there is a parallel to horse racing.
When we examine the
The obvious example is Hong Kong, where they run few races to monster handles. If the meet tripled in length, they are not going to do three times as much handle.
In North America we've seen this first hand, where in Canada harness race dates were clobbered after slots were removed, but customer demand held fairly firm. For those who remember the "elite meet" at Monmouth, this same thing was apparent. In 2009, NJ thoroughbred handle was about $350M. In 2010, with almost 50% fewer racedays, handle was over $470M.
Smart people say the number of races should be looked at more like field size is, as a handle determinant. That's probably a good place to start.
Have a good Monday everyone.