Esports betting is growing like a bad weed, with some expecting handles north of $20B in a few years. With that growth, the demand for data is huge, and it's in the very nascent stages.
- “Esports is quite unique,” says James Watson, head of esports at Betradar. “The data is available from the games themselves, of course. But it isn’t necessarily available in real-time.
“That’s why we have partnered with official data providers in the space,” Watson continued.” Without those partnerships, suppliers and the operators they service are relying on public data – public data that is delayed at source by the tournament organizers or game publishers.”
- How the player experiences the products firsthand will settle the arguments, eventually.
Watson makes the point that the esports audience doesn’t suffer fools gladly.
- The amount of data esports generates is vast. Building the models that can handle these data flows – and make use of them in the context of potential in-play betting opportunities – is a mammoth job.
Have you tried to bet a maiden race at Delta or Evangeline lately? There's a good chance the horse will not even have his or her recent works listed. Basic, basic stuff.
Racing too depends on data, and there's a market thirsting for it. Racing could also be one of the best, in my view, real-time betting games assembled. Racing data could probably create brand new betting products for a newer world, too. It just fails to happen.
The e-sports betting community doesn't "suffer fools gladly" and this is a customer growth focus. Racing should pay heed to that advice. I believe they're leaving a lot of money on the table by not letting a data-rich betting game reach its potential.