- These guys [the press] are not going to want to leave. You’re going to want to cover Harbour Town next week from there. Just get a feed and like stay there.’ It’s nuts. It’s unbelievable. It’s a bit of a museum as well, there’s so much cool memorabilia from the Masters and years gone by there, it’s, if I wasn’t playing in the thing I know where I would want to be hanging out that week.”
Meanwhile, in horse racing, we all remember Churchill Downs, back in 2013, moving the press area from the finish line.
- What had been the Joe Hirsch Media Center overlooking the track has been transformed into a high-rollers area renamed, “The Mansion at Churchill Downs.” The reason is simple: Money. According to Ray Paulick of Paulickreport.com, the track figures to haul in $8 million over three years with the new luxury seating. “Like any casino company, Churchill Downs Inc. now thinks in terms of revenue per square foot,” Paulick writes in an email. “The press box generated zero actual revenue, although it could be argued good press is worth something.”
But, it is interesting to me. Augusta National's brand is about the history of the event, and always has been. It's who they are. They, through things like the new media center, embrace that and spend money on that tradition. They're not about wasting money, so they certainly feel the long-term health of the event is helped by this added cost.
Racing - another traditional game - doesn't seem to have that same vision.