Fixed Odds Wagering Notes

 The Paulick Report Friday show generated some chatter from wagering geeks like ITP & Crunk this morning, so I gave it a watch. You can watch it here. Pat gave his thoughts on fixed odds wagering, and its progression into America, primarily with the first salvo in New Jersey. 

Rather than share my thoughts to other geeks on twitter, which as we all know often results in comprehension and communication carnage, I figured I'd jot down a few here,;which might still do the same thing, but I can use run on sentences. 

Pat is bullish on fixed odds, but rightly, in my view, downplays the game changing aspect of them. Australia has increased wagering and revenue from the fixed odds system and it is an integral part of the horsplaying landscape, but hoping that the US can be like Australia is likely incorrect. 

As we've spoken about many times here on the blog, the downunder bettor is drawn to win pool betting and it represents the bulk of their play since forever. The Aussie system was moving players already loving win betting into a more convenient and lower takeout system - a system where they could price shop, trade on an exchange and bet futures on just about everything. How could they not like it?

It's much different here, of course. It's simply a numbers game - the pool of players attracted to such a system are smaller. 

Also different down there from up here? Fiefdoms, protectionism of signals and price. Ray mentions the takeout being 12 or 13% on fixed odds and how it will be "split". There's little profit in offering fixed odds in such a way. And to think CDI will suddenly allow Kentucky Derby Futures betting everywhere and scoop 4% or 5% of the net profit is a fool's game. 

In 180 degree contrast, in Australia, not long ago Victorian racing saw a lull in their handle via the exchange. The entities in charge - those who row the same boat looking for more profit for purses - believed the juice was too high and they lowered it to around 8%. If you think that would happen here with falling handle I don't think you've been paying attention. 

I'm not PTP-Downer with this system like ITP, although I agree with him - people (winners) will get kicked out, maximum bet sizes may be small for many. This is indicative of the lower volume small margin nature of the fixed odds game here.  I don't think of it as a game changer in any way, shape or form. 

I believe this is a novelty. A novelty that may increase overall sales the easiest way possible, just like a Popeye's Chicken increases gross sales - by offering new chicken sandwiches and opening more stores. 

A sportsbook that offers Hambletonian odds nationwide will increase, at least, the 'commercial' of the Hambo. The same goes with weekend stakes races everywhere on the Thoroughbred side. This is primarily for new customers or casual ones looking for action. It's not for us. 

If fixed odds are looked at with that anchor, it's positive. With the fingers in the pie, protection, corporate maneuvering and all the rest that has befallen much of the racing industry here in North America I doubt we'll get a system that works in a super-positive way. I think it's probably best to completely temper expectations. 

Enjoy your Saturday everyone. 

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