Boxing is dead.
NBC ran a special boxing card, in prime time last week. Being a big boxing fan for like forever and I didn't even watch. I did not know any of the fighters, and, well, the game is dead. So they tell me.
Despite a three hour long show, it attracted 3.4 million viewers and won the night, even with the coveted 18-49 demographic.The press was giddy at the massive number.
Horse racing, another old sport, seemingly on its way out, has a prime time event once a year on NBC as well: The Breeders Cup Classic. Last year the ratings for the hour long Bayern win were up, and an estimated 2.6 million people watched.
I must admit, I was flummoxed. Our best show in primetime versus boxers who many have never heard of, in a completely dead sport, and we got our goose rumps kicked. I kept thinking this is some sort of conundrum.
Then I checked google and .....
|Boxing interest red, horse racing blue|
If boxing is dead, horse racing is deader than dead. Its interest is huge compared to our sport.
In a nutshell, people really like to slag the ol Breeders Cup at times. They are apparently doing something wrong - those show tunes, Richie Sambora giving love a bad name and a lot of other things. But 2.6 million viewers for a sport that is several times less popular than boxing, is not too bad at all. The Breeders Cup, in prime time, is probably onto something.