Google will allow some gambling ads for those who have opted into Adsense. This is a sea-change for the search giant, despite loosening of some rules previously.
"Google is allowing advertising of online scratch games run by state,
national or Indian reservations and national or state lotteries. It also
will allow the advertising of “bricks and mortar” gambling locations
and fantasy sports contests."
For racing, let's look at the good. It appears that companies like Churchill Downs, Woodbine and others can create campaigns and have their ads appear if they so wish. As well, since campaigns can be geo-targeted, they might be able to target potential on-track customers (e.g. Churchill After Dark will be able to run a campaign targeted to the greater Louisville area).
However (here comes the bad), there are very few racing websites when we compare it to the number of casino and card playing sites. As well, the casino industry (and the state) has no trouble spending money digitally and otherwise on marketing (casino's can spend upwards of 20% of revenues on marketing, while racing spends 1.7%). Fantasy sports companies are equally tech-savvy. So one might surmise, when we add up the good and the bad, we're behind the curve.
Sinking marketing money directly into the horseplayer by seeding pools is effective, in both theory and practice In Ontario and elsewher...
One of life's many mysteries on gambling twitter is the Jackpot Bet. Oftentimes people like @shottakingtime, echoed by others, will pos...
Our wagering game is an incredible mental exercise for many reasons. And one of its characteristics I like best is the variety of thought wh...
There's something going on in horse racing today , but I have not really followed it. Instead, I've been thinking about two words we...
At Northlands Park Wednesday several rabbits were in the infield. This spooked one of the horses, and he took a tumble, sending driver Debbi...
Unless you are off the twitter grid (God bless you), you've no doubt witnessed the feud of the month(s) between ITP and some public raci...