We're less than three weeks away from American Pharoah entering the gate for a Triple Crown try. Maybe it's just me, or maybe I am wrong (no jokes about the frequency of that please), but it just doesn't really feel like it. The buzz feels muted.
Here are a few reasons why I think that may be.
1. Someone around the horse might be a dumbass partner, but they ain't a majority owner - Last year Steve Coburn was the figurehead for California Chrome. The man who could play the lead in a CBS remake of the Beverly Hillbillies was a part of the Triple Crown; maybe as much as the trainer and horse were. This drove some eyeballs for sure, because it was the ultimate fish out of water story. Hollywood has made blockbuster movies with that genre, so it's likely that worked for the Triple Crown buzz too.
2. The horse looks like Big Brown, might be as good or better than Big Brown, but right now he's no Big Brown - Big Brown won his preps like Pharoah did but the superhorse buzz surrounding him was much more stout; in my view anyway. Maybe it's the margin of victory in the Derby, the fact that almost the entire field in the Preakness seemed to throw in a clunker, or the easy preps, but Pharoah still seems to have to prove himself to some.
4. Zayat's - People can go on about the Zayat's on the twitter, but really. They just seem like your average every day rich people who own horses. There's thousands of them around, we're used to it. Plus, when I brought a new owner into racing ten years ago, he was cheering for a five claimer for his first live race (he scared everyone around him) exactly like these guys cheered for Bodemeister. Don't lie, we can relate to that video no matter who we are. It's why we buy horses - any horse. As much as some want a villain, there just doesn't feel like there is one this year.
5. The New York Times has taken a month off - Joe Drape is hanging around, chatting about the Triple Crown like a regular horse racing fan. No Times writer has found evidence of something they find really bad, like positive tests, or trainers who have bad carbon footprints. It's just kind of blah out there in legacy-media land.
6. The Golden State didn't latch on - Last year it felt like there was one horse the massive state of California could get behind. This year there were several - Dortmund and Firing Line but two. It had to have made a difference.
7. It's Early - Maybe there will be some buzz to come, that will trump other tries, like I'll Have Another or Big Brown, or California Chrome. Maybe it's just early.
Enjoy your Wednesday folks!
Sinking marketing money directly into the horseplayer by seeding pools is effective, in both theory and practice In Ontario and elsewher...
One of life's many mysteries on gambling twitter is the Jackpot Bet. Oftentimes people like @shottakingtime, echoed by others, will pos...
Yesterday we wrote about some (many?) inside the business who don't quite understand what we bettors do each day to try and scratch som...
Innovation and horse racing. Put together, the two of them elicit feverish reaction in this sport. One one side you have the customers, alon...
The pandemic and resulting discombobulation has certainly thrown things out of whack in horse racing, and some narratives are being turned o...
Last evening Woodbine cards - both Thoroughbred and harness - were televised on Canada's largest sports network, TSN. From inside the sp...