Dana Parham, the money-man behind Odds On Racing and bettor, had some choice words for the leaders in our business. From the Bloodhorse.com article:
Parham said the pari-mutuel industry is being hindered by at least three things on the human level: a lack of leadership, personal agendas, and uninformed decision-makers.
Parham argued racing is about betting, and that “opening and advertising our pools as financial markets will attract large risk capital and will grow handle and revenue at a much faster rate than trying to win over one $2 bettor at a time.”
Hear, hear Mr. Parham. With the talk of the last ten years you would think that a few balloons and a free t-shirt or concert can fix this business. It is nice to hear someone speak of things wacky like pricing when talking about turning the game around.
Now the big question: Will anyone be listening?