I saw a twinky from a stock market follower the other day when Tim Tebow was trending via the micro-blogger.
He said (paraphrasing) "It's times like this twitter shows its power; long $twit"
Today it showed its power and what it can do in promoting a racehorse. Rapid Redux - for most intents and purposes a 5 claimer - won his 21st in a row. He trended on twitter just before post time (and still is at this time).
In effect, this is not unlike contextual advertising via pay per click, or Facebook advertising via that medium, but in a way it's even better.
What we have are people who have no idea who Rapid Redux is. They click the trending link. They see pictures of him (some of them live pictures) and it introduces them to a racehorse.
And it's free.
It's point and click and meet a horse.
The monetization of those clicks are a whole other story (hint - there are none right now), but for one brief period a good many people got to know a horse.
It's a darn cool story. And he's 'only' a 5 claimer.
PS: We'll look at monetization of popular racehorse press and links this weekend in HRU.
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