Battle of the Ads - Low Juice Edition

I don't think I am going out on a limb here by saying that horse racing sure is funky.

Check out these two ads.

The first one, from Hollywood Park, is sham-wowing the Players Pick 5 because of the low 14% takeout. It's from a state which hiked takeout 12 months ago, saying low takeout didn't matter, and bettors will keep coming for the entertainment.

They've supposedly got the best rake in the country, and perhaps we can get a deal on a ginsu knife, too.

Second up, the strippers at Calder. They say "hold it big boy".

They're at 12% takeout. That sounds good.

Anyhoo, it's great and all that tracks are promoting the low rake, and it can be argued the Players Pick 5 may have saved Cali racing's handle from completely impoding in 2011 (last time I checked it's off something like $220 million).

But these two commercials rank right up there on the strange scale.

In the end, Pocket gives the nod to Calder. Not because of the exotic dancers, but for the lower takeout.

1 comment:

That Blog Guy said...

All these breaks for the big exotic playrs are great, but it would be nice if some of these tracks offering 15% Pick Xs would offer lower takeouts on straight wagers.


Carryovers Provide Big Reach and an Immediate Return

Sinking marketing money directly into the horseplayer by seeding pools is effective, in both theory and practice In Ontario and elsewher...