Jeff Gural to "rounds of applause" last evening at the Dan Patch said this:
- “We need someone to step up. We are getting $500 million in slots revenue and I would be so disappointed if we couldn’t take just 5 percent of that money and put it into a national marketing campaign.”
One of the items we've been on here is in a similar vein. The Strategic Wagering Initiative has been a success, but we need, in my opinion to give it a push. For a full look at some ideas and thoughts on boosting handle with it, please see this (as well in a pdf).
The Goat linked this story on car racing and casinos. I think it does show how precarious slots are in our landscape.
San Pail is, of course, Horse of the Year. No brainer. The iron tough everyman, Foiled Again won pacer of the year.
I see they are trying some new marketing with Kegasus.
Abby Alger (good follow @abbyalger, by the way; she's sharp) has put forth an opine that I think we'll be hearing more and more about HBO's Luck:
It is a salient point, in my opinion, and I think as time goes on, more and more folks will sway to Abby's side of this debate. However, I feel that the viewing public can be engaged enough, and in fact know enough about gritty television, that it can handle it. Any Given Sunday was made 20 years ago. Times have changed, and so has TV. Regardless, we'll see and I don't blame anyone for sharing Abby's opinion. They may be right.
Background - My take on Luck and Rounders in HRU here (pdf).
Have a great Monday everyone!!