A Bird in the Hand Redux

As an addendum to today's post on racetrack marketing, here is an example to what I am referring.

This player was one of those people who played at a smaller, but worthwhile rate. When he was catered to by a wagering company that was responsive to his needs he bet more.

This year he lives in a place that has been taken over by a track run ADW.  He is unable to bet as he was accustomed.

Shutting out good customers should never be done. If you don't understand them, try to. For goodness sakes, do not enact legislation that sends them away.


1 comment:

August Song said...

I think you might enjoy this being a big harness fan, just got done watching it.


http://www.youtube.com/watch?v=CJ83e5bq8xw

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