We see it in virtually every business: A company folds and a similar company offers out the old customers a discount, or a trade-in. They are like vultures circling a carcass. And I don't mean that in a bad way.
The NYC OTB's have shut their doors. It is estimated that about $750M in handle goes through the windows there. At a 22% blended take, that is $150M or so in revenue. The OTB customer is not like me and many of you. They are not price sensitive like we are, they do not shop for an ADW which has good service and good prices. They are the old-time horseplayer. They are not going to jump into another plan without some prodding.
So, it is interesting to read that there appears to be no response from Yonkers regarding this. Other than an ad from NYRA rewards (good on them for a response, but we expect it from Dan Silver), we seem to hear crickets.
Even then, as They're in the Gate talks about today, as well as Power Cap, even if NYRA rewards do sign up some customers via NYRA rewards, some weird, antiquated, horse and buggy law prohibits these folks from even watching the races they bet.
"Hi Mr. Customer. You know you can still play the races at NYRA rewards online"
"You sure can. You can make all your bets, you just can't watch the races"
If you and I were running a business and a competitor went out of business, we would be on the ground asking for their business. We would employ a grass-roots team to meet them at the door. If we were doing business online where they need an account we would be handing out leaflets, signing up people left and right, offering them $40 free to try us. We would have demonstrations of our product. We would be doing business. And we sure as hell would not be handcuffed by a 1990 law in a 2010 world where when we do sign them up, they can watch what they are signing up for.
Such is horse racing; and there seems to be no one in charge to fix such common-sense problems.
Sinking marketing money directly into the horseplayer by seeding pools is effective, in both theory and practice In Ontario and elsewher...
One of life's many mysteries on gambling twitter is the Jackpot Bet. Oftentimes people like @shottakingtime, echoed by others, will pos...
Yesterday we wrote about some (many?) inside the business who don't quite understand what we bettors do each day to try and scratch som...
Innovation and horse racing. Put together, the two of them elicit feverish reaction in this sport. One one side you have the customers, alon...
The pandemic and resulting discombobulation has certainly thrown things out of whack in horse racing, and some narratives are being turned o...
Last evening Woodbine cards - both Thoroughbred and harness - were televised on Canada's largest sports network, TSN. From inside the sp...