John Cashman (1940-2012)
The industry press, like here at Standardbred Canada, will have a proper obituary for Mr. Cashman.
Personally, I met Mr. Cashman through Harnessracing.com's Kathy Parker. I was going to Lexington for the Keeneland meet and Kathy emailed, asking if myself, and a couple of other gamblers would meet her for dinner. She said she'd invited Mr. Cashman, who wanted ideas on how to grow wagering.
I immediately liked him, as my colleagues did. You could see his love of the sport, but more importantly you could tell he wanted to grow the game. He was focused on wagering and the customer, and he wanted to know what the industry could do to get some excitement back from horseplayers.
We discussed a few ideas, and he wanted to pursue a pick 6, at a low takeout at two tracks. And that bet would be seeded. The next year the bet was created and it drew some money, but with no carryover and folks who were a little antsy, it ended.
But it was not because of a lack of effort.
I got to speak with Mr. Cashman a few times since that meeting in Lexington, and I have fond memories of him. I know I am not the only one.
I always called him Mr. Cashman, because to me, it fit. He was a class gentleman, unafraid to ruffle feathers. My sincere condolences to his family and friends.
Sinking marketing money directly into the horseplayer by seeding pools is effective, in both theory and practice In Ontario and elsewher...
One of life's many mysteries on gambling twitter is the Jackpot Bet. Oftentimes people like @shottakingtime, echoed by others, will pos...
Yesterday we wrote about some (many?) inside the business who don't quite understand what we bettors do each day to try and scratch som...
Innovation and horse racing. Put together, the two of them elicit feverish reaction in this sport. One one side you have the customers, alon...
Unless you are off the twitter grid (God bless you), you've no doubt witnessed the feud of the month(s) between ITP and some public raci...
There's something going on in horse racing today , but I have not really followed it. Instead, I've been thinking about two words we...